Cherrier Marquage, a French company specializing in the customization of products and textiles, has experienced significant growth in recent years. To support this evolution, optimizing the company’s flows and operations quickly became a key challenge. That is why Cherrier Marquage chose to implement an ERP system offering a 360-degree overview of its business, namely the all-in-one solution provided by Odoo.
Supporting rapid growth by choosing the right ERP system
Faced with strong and rapid growth in recent years, Cherrier Marquage realized how essential it was to have a comprehensive, all-in-one business management software in order to grow its business.
Until then, a simple order entry tool, EBP, was in use. However, it was very complex to optimally manage production, inventory, sales, purchasing, pricing, etc. Also, orders were all entered manually, and the daily order volumes generated by partners were sometimes very large.
Cherrier Marquage decided to migrate its operations to a new management platform, hesitating between a tool specialized in the printing industry and a flexible, all-in-one solution. Odoo ultimately caught the company’s attention, given its ability to integrate both core operations (purchasing, sales, inventory, production) and other organizational flows (project management, quality control) and promotional aspects (marketing, website). Odoo’s platform is scalable and modular, enabling it to meet needs that no specialized ERP system could have addressed.
Deploying Odoo’s management platform in record time
The introduction of a new ERP solution was desired and eagerly awaited by all employees, as the organization had become complicated without the right tools. Odoo’s solution was therefore welcomed by the teams, who immediately understood the benefits of such a technological transition.
Given the specific nature of the products and textiles customization industry, Subteno had to carefully consider and adapt the Odoo modules in order to implement the product customization concept and adjust the related processes. This support was crucial in ensuring that the platform was implemented optimally, with software that was perfectly aligned with the company’s needs.
Digitized flows to nearly 100% thanks to Odoo
After six months of using Odoo’s platform, operations are running smoothly, teams are well-established, and everything is fully operational to carry out Cherrier Marquage’s business.
In addition, the implementation of Odoo’s ERP has made it possible to establish APIs with various partners to automate the integration of orders sent by them. These eliminate the need to manually enter a hundred of orders per day. It saves valuable time that can be spent instead on following up on quotes, which significantly increases conversion rate efficiency.
“Odoo is a general-purpose ERP that caters to a wide variety of businesses. What we might have thought was a weakness compared to other more specialized ERPs has actually become a strength for us. Indeed, Odoo’s versatility and flexibility allow us to benefit from a tool that closely matches our needs.” – Nicolas Cauet – ERP Manager for Cherrier Marquage
Odoo empowers Cherrier Marquage to consider fully digitized workflows within the company. Introducing this all-in-one management platform has professionalized the business and enabled it to take a significant step forward in its development.
“I would recommend Odoo to other entrepreneurs, and in fact I already have. Odoo’s potential is enormous and its flexibility is limitless.” – Nicolas Cauet – ERP Manager for Cherrier Marquage
